HUMIECKI & GRAEF deconstructs the classic conceptual approach to luxury perfumery and reassembles it in a remarkable contemporary interpretation.
HUMIECKI & GRAEF, a luxury perfume label created by Sebastian Fischenich and Tobias Mueksch. An emotional home base in a virtualized, globalized world. Eight uncommon fragrances evoke the atmosphere of lingering memory. Inspired by life’s ardent narratives, the five distinctive moods are subtly yet intensely rendered.
In autumn 2008, designers Sebastian Fischenich and Tobias Müksch launched the brand HUMIECKI & GRAEF consisting of five luxury perfumes: Skarb, Geste, Eau Radieuse, Multiple Rouge and Askew. Each scent is a unique artwork in a modern flacon of clear, streamlined design. Each of the unconventional concepts behind the highly individual perfume creations reflects a different facet of the entire spectrum of human emotion – from fury to elation.
HUMIECKI & GRAEF represents a bold new dimension in the luxury perfume market. It revisits the traditional market methodology, reinterprets and reorganizes its component parts – from the development of fragrance concepts to the realization of the perfumes, through to the packaging and presentation. When it came to naming the brand, the two designers chose the maiden names of their respective centenarian grandmothers, creating a very special, fragrant memorial to two extraordinary women.
The Perfumers and the Perfumes The HUMIECKI & GRAEF fragrances were created in close collaboration with Christophe Laudamiel and Christoph Hornetz – aka LES CHRISTOPHS – who are among the world’s top perfumers. The duo are known for “pushing the envelope” of their profession in pursuit of artistic visions, using the most advanced methods of perfumery to realize them. Every emotion is characterized by several different feelings experienced virtually simultaneously. The unconventional star-shaped “fragrance architecture” chosen by LES CHRISTOPHS for HUMIECKI & GRAEF perfumes enables them to reflect this phenomenon. Perfumer Laudamiel comments on the project: “The exceedingly sophisticated concepts and ideas for each fragrance were so forceful and challenging that I had to break with convention. I felt it was imperative to create each of the fragrances absolutely individually, which is a very unusual approach in contemporary perfumery.” Containing 20-25% perfume oils, the “Eaux de Toilettes Concentrées” from HUMIECKI & GRAEF have a higher perfume oil concentration than most Eaux de Perfumes.
Humiecki & Graef fragrances were made in collaboration with perfumers Christophe Laudamiel and Christophe Hornetz.